Metsä Board’s paperboard selected for the packaging of SensiDO hair products

Metsä Board's paperboard selected for the packaging of SensiDO hair products

SIM Finland Oy is a cosmetics manufacturer that emphasizes purity, quality, and design in its products and works with sustainability issues. When the company recently renewed its SensiDO professional person hair colour range, it chose a packaging material that mirrored these exacting values. Metsä Board Pro FBB Brilliant is a lightweight, fresh fiber paperboard with a depression carbon footprint manufactured in Finland past Metsä Board, part of Metsä Group.

SIM Finland Oy has invested in energy efficiency and reducing carbon footprint as a part of their sustainability journey. They have nearly 700 solar panels installed on the roof of their factory, assuasive them to run the manufacturing using solar energy.

"Sustainability is an of import value in everything we do, including our production, and beyond all parts of the value chain. When we choose our packaging materials, environmental friendliness, as well equally recyclability, are of import factors. The finished print consequence also plays an important role as pleasing, and centre-catching aesthetics take great importance for corrective packaging," says Heidi Varjoranta , Sales and Marketing managing director at SIM Finland Oy.

"The renewed packaging has a lot of white space, and therefore the paperboard had to be pure white. Thanks to the high effulgence of MetsäBoard Pro FBB Vivid, the Pantone colours were reproduced accurately, both on the tiptop and the contrary side of the board. The printing was finished with a matt varnish that was enhanced by the first-class surface of the paperboard," says Lauri Raumanni , Sales director at Grano Oy, the converter of the packaging range.

MetsäBoard Pro FBB Bright is made of fresh fibers 100% traceable to their origin in sustainably managed Northern forests and available with PEFC or FSC certification.

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